Destination marketing organisations (DMOs) should not ignore that they can draw in new visitors by showing stories and experiences from those who have visited a destination before as UGC is a powerful tool for engaging both locals and potential travellers.
More travel brands are using UGC to maintain their credibility as an authentic source of relevant information, fuel their organic channels such as their websites and social media, and stretch their marketing budgets even further.You can leverage social media to your advantage when it comes to creating unique images for your destination, join our webinar to know how to do it.
Sit down with your social media strategy document, we will help you find ways to align UGC with your existing marketing goals.
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