Learn how to effectively promote your destination and engage with your audience on social media in 2023. From acquiring user-generated content to measuring performance, these tips and tricks will help you create a successful social media strategy for tourism.

Learn how to use social media and UGC to attract new residents, students and visitors to your city or town. Get tips and strategies from industry experts and find out how SnapSea's UGC platform can help you promote your place.

Traveller-generated content, such as reels, photos and videos has become an increasingly important factor in the travel industry. In this post, we explore how this authentic content can influence travel decisions and the role it can play in tourism marketing efforts.

Learn how user-generated content can help Tourism boards build trust and credibility, create a personalized and engaging experience, drive engagement and reach, and improve the customer experience for travelers. Incorporating UGC into your marketing strategy can enhance the reputation of your destination and attract more visitors.

Destination marketing organizations are using user generated content (UGC) in their marketing campaigns to promote their locations and attract visitors. By featuring authentic and relatable content from travelers, these campaigns can showcase the unique experiences and attractions that these destinations have to offer, and encourage more visitors to plan trips to these locations. In this blog post, we will explore four destination marketing organizations that have successfully used UGC in their marketing campaigns.

Going viral on the internet has become a crucial marketing goal for many tourism brands as it increases exposure.

In this blog post, you will learn how to build an Instagram community by sharing user-generated content in 3 easy steps with SnapSea.

Social media is a tricky whirlwind platform that requires a lot of research to understand and stay up to date. For a brand, nothing is worse than losing an opportunity to potential viral trends. Approaching the end of the third quarter, we want to put together a list of social media trends to keep you in the loop.

Learn how to earn £100 credit with our referrals program, source engaging Instagram reels through your curated content in SnapSea and more.

Growing a social media profile involves optimising all the tools and understanding your audience. Let’s dig deep into the strategies with tips and tricks.

Storytelling is a part of everyone’s life. We tell stories every day when we communicate, watch movies or recap our day. It is not only a part of communication but is fundamental to the knowledge we know. So how can we utilise this skill to heighten its effect in marketing?

Engage with your audience in more meaningful ways by following these four tips.

We know how important it is for your team to collaborate and make the workflow easier and more efficient. Read this post to find out more about the latest SnapSea updates.

As confidence in brands declines, consumers are seeking out—and making decisions based upon—reviews and content shared by peers online.

Discover the latest features released in SnapSea's UGC and Visual Marketing platform!

Want to attract more visitors to your destination? User-generated content (UGC) should be a staple of every marketer, learn how to use it to elevate your brand.

Integrate UGC into your Destination Marketing Organisation strategy to attract new audiences and create a robust community of locals and travellers alike.

Your prospects click to open your email newsletter, but what happens next? Improve your email conversion rate by over 3% with user-generated content.

Create a sought-out influencer marketing strategy to ensure you develop partnerships with content creators best suited to grow your brand.

Your brand’s perception is being shaped by user-generated video. Repurpose these videos on your social media channels to tell your story in a way that images can't.

Captivating, high-quality, and emotionally compelling—three characteristics your visuals can achieve with an automated marketing tool.

Learn about the importance of video content in a destination's marketing arsenal.

Find out how The Outer Hebrides utilised SnapSea's unified platform to grow their total social media followers by more than 100%.

When re-evaluating your destination marketing organization's strategy for 2022, don’t forget about your domestic tourists.

There are 1.8 billion millennials worldwide. Understand what drives their immense buying power so you become a millennial marketing master.

SnapSea to announce a strategic partnership with Australian video UGC tool, Vloggi

Visual content in the form of images and videos captures the attention of leads far better than text. Learn how to elevate your visual content game!

Discover the latest and greatest features within the SnapSea visual marketing platform.

Let's explore how custom itineraries and several other strategies can supplement a strong travel marketing strategy to attract visitors to your destination.

Displaying user-generated content on your home page helps visitors understand your brand message right away. Let’s explore the best methods.

Foster connections with digital content creators globally to enhance your brand's visual assets.

From Japanese gardens to family farms and much more, Tatton Park's scenic parkland has become a favourite destination for many families within the UK. Learn how their collaboration with SnapSea has led to the acquisition of powerful user-generated content.

The latest trends in the travel industry include the rise of off-the-beaten-path destinations and influencers. Learn how UGC plays a pivotal role in trends.

Having a large social media following doesn’t translate into a high number of long-term customers. Discover how to source and utilise UGC to engage your audience on social media and convert them into prospects.

Now that we are familiar with what User-Generated Content (UGC) is, it’s time to dive in deeper and discuss some of the benefits of UGC for brands by the team at SnapSea.

What is all the fuss around User-Generated Content? Why is it important and how can you utilise UGC in your campaigns.