Glossary

Get to know the latest industry jargon across user-generated content, marketing, branding and technology with definitions and relevant content.

What is the AIDA Model?

AIDA Model

What is an Asset Library?

Asset Library

What is Brand Awareness?

Brand Awareness

What is Consumer-Generated Content?

Consumer-Generated Content (CGC)

What is Content Marketing?

Content Marketing

What is a Destination Management Company (DMC)?

Destination Management Company (DMC)

What is Destination Marketing?

Destination Marketing

What is a Destination Marketing Organisation (DMO)?

Destination Marketing Organisation (DMO)

What is Digital Asset Management (DAM)?

Digital Asset Management

What is Digital Marketing?

Digital Marketing

What is Earned Media?

Earned Media

What are Local Enterprise Partnerships (LEPs)?

Local Enterprise Partnerships (LEPs)

What is Marketing?

Marketing

What is Marketing Automation?

Marketing Automation

What are Marketing Touchpoints?

Marketing Touchpoints

What is SEO?

SEO

What is Social Media Marketing?

Social Media Marketing

What are the 7Ps of Marketing?

The 7Ps of Marketing

What is Travel Content Marketing?

Travel Content Marketing

What is Traveller-Generated Content?

Traveller-Generated Content

What is a UGC Platform?

UGC Platform

What is User Generated Content (UGC)?

User-Generated Content (UGC)

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