Social media marketing (SMM) is the use of social media to create brand identity, promote conversion, and drive website traffic. As the world of technology develops and people get busier, social media is one place where everyone can connect to one another. Not only does social media marketing build relationships with current customers, but it also reaches new ones. There is data analysis available for business accounts to track their followers’ interactions.
Depending on the basis and purpose of your business, there are many different types of social media platforms available for your usage. Understanding and differentiating these platforms will allow you to optimise social media marketing to its best.
Social networks allow businesses to maintain professionalism while building their brand. Some of which can be Facebook, Twitter, and Linkedin. If you are a business whose target audiences are professionals, this is where you want to build your appearance. B2B companies tend to use LinkedIn and Twitter to interact and appeal to other businesses.
Nowadays with the rise of media and its benefits, most platforms have adopted media sharing functions. For example, these platforms include Instagram, Youtube, and TikTok. Social Networks mentioned above also allow you to do so. However, media sharing platforms like Instagram or TikTok are more casual.
This is also where businesses can source eye-catching imagery from UGC. People today do not trust branded campaigns because it is purely for commercial purposes. However, people trust testimonies from other users. The user knows and wants to actively choose their opinion toward brands.
UGC improves brand awareness, helps reach new potential customers and builds relationships with followers. It also helps with getting precious feedback, creating interest and leading visitors to the call to action.
More about user-generated content here!
Using Customer Review networks provides you with the opportunity to learn, share and review various products, services or brands.
For example, Yelp and TripAdvisor.
When a business has positive reviews on these networks, its claims turn more credible because reviews on these networks act as social proof.
There are pros and cons to using social media marketing just like any other type of marketing.
Using social media opens the door to public criticism that sometimes can backfire on businesses. SMM content and campaigns need to pay attention to details to make sure that it is not offensive, triggering, and/or problematic. If a user posts a bad review online, the content will stay on the internet whether the claim is true or not. Even if it is false, the reviews can still discourage future consumers.
To mitigate and prevent false accusations, businesses can optimise UGC and use it for review or promotion purposes. Other than that, a few benefits can be:
Learn more about social media marketing strategies and the trend here
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