As destination marketing organisations and tourism boards strive to increase website engagement and retain visitors, user-generated content (UGC) has become a powerful tool that can help influence potential travellers' decision-making.
One of the key benefits of UGC is its high click-through rate. Research has shown that UGC has a 5x higher click-through rate than other types of content. This can help drive more conversions and bookings for your destination. Additionally, UGC is 9.8x more impactful than influencer content, making it a highly effective way to reach potential travellers.
Websites that include UGC galleries also tend to see a 90% increase in visit time, which can help keep visitors engaged and interested in your destination. SnapSea's web galleries are customisable to match your branding, allowing you to create a cohesive and professional look for your website while still showcasing the authenticity and diversity of UGC.
The galleries are also multilingual, meaning that you can include call-to-action buttons in multiple languages to reach a wider audience. Furthermore, SnapSea will soon launch embeddable interactive UGC maps and slideshows, which will give your visitors an even more engaging experience, they will be able to explore your destination in a fun and interactive way, making it even more likely that they will book a trip.
In summary, using SnapSea's dynamic web galleries can be an effective way for destination marketing organisations and tourism boards to increase website engagement, retain visitors, and drive conversions. With its easy-to-use platform and customisable galleries, SnapSea makes it simple for you to tap into the power of UGC and showcase the best of your destination to potential travellers.
It's worth mentioning that UGC is becoming a key factor for online travel research. According to a report from Stackla, 60% of travellers are influenced by user-generated content, meaning that the UGC is a vital aspect of the travellers' decision-making process. Another report from EasyJet states that 55% of people between the age of 18 and 65 booked trips based on Instagram posts. Therefore, it is important to have a strong presence on social media platforms where UGC is shared, and SnapSea can help you to achieve this by providing widgets that can be embedded on your website to showcase your UGC.
Moreover, SnapSea's web galleries are easy to use, with no coding skills required. Simply copy and paste the widget code into your website and you're good to go. This makes it easy for anyone to use, regardless of technical skill level. Additionally, the platform allows you to apply branding that fits your organisation, modifying hero images, colours and buttons.
In conclusion, using SnapSea's dynamic web galleries is a powerful way for destination marketing organisations and tourism boards to increase website engagement and retain visitors. With its user-friendly platform, customisable galleries, and multilingual capabilities, SnapSea makes it easy for you to tap into the power of UGC and showcase the best of your destination to potential travellers.
Additionally, with the soon-to-be-released interactive UGC maps and slideshows, SnapSea will provide an even more engaging experience for your visitors, making it even more likely that they will book a trip. With the high click-through rate, impactful nature, and traveller's trust in UGC, it is a no-brainer to include it in your website strategy. Sign up for SnapSea today and experience the benefits of dynamic web galleries for yourself!