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How to share User-Generated Content on Instagram?

Optimising UGC has been a growing method for businesses to obtain real connections and display authenticity in their marketing strategies. To best understand this topic, let’s have a quick brief on UGC.

Tam Nguyen
September 30, 2022
In this blog post, you will learn how to build an Instagram community by sharing user-generated content in 3 easy steps with SnapSea.

How to share User-Generated Content on Instagram? 

To share user-generated content (UGC) is to interact, acquire rights, and sufficiently use the media to your benefit. Optimising UGC has been a growing method for businesses to obtain real connections and display authenticity in their marketing strategies. To best understand this topic, let’s have a quick brief on UGC.

Why user-generated content (UGC) works?

People today do not trust branded campaigns because it is purely for commercial purposes. However, people trust testimonies from other users.

UGC improves brand awareness, helps reach new potential customers and builds relationships with followers. It also helps get precious feedback, creating interest and leading visitors to the call to action.

If you want to learn more about UGC check it out here 

Now let’s dive into the real topic. 

1. Collect 

Discover photos and posts from your users and followers. You can do this by going through specific branded hashtags or manually through each account. Yes, now you might think this is such a hassle to do. Imagine thousands of posts and potential spam photos that you might find. 

How can you perform this more efficiently?

Smart Curate 

There is software like SnapSea that can help you do this in a time-efficient way. 

Smart Curate is a market-leading moderation that filters out irrelevant, spam and low-quality content from your feeds. This way you do not need to spend time finding a needle in the haystack. 

2. Request rights

Acquire commercial-use rights by requesting imagery and videos from your feed of user-generated content (UGC). 

Make sure you ask the owner for the right of use to prevent future disputes. You can safely do this through SnapSea by performing a “virtual handshake”. 

This will record and retain information about the consented media from users. 

Learn how to acquire rights here 

3. Publish 

All you have to do now is post those amazing photos you have acquired from your user base to your Instagram account. 

Remember to examine your account insights, available for you through Instagram, to heighten your reach and engagement. 

Use UGC to your advantage. There is a 12 times higher trust level in customer reviews than in branded content. Not only will you increase engagement but can also raise your social reach organically 

Learn more on How To Organically Increase Instagram Followers?

ARTICLE TAGS
user-generated content, ugc marketing, How to share User-Generated Content on Instagram, sharing ugc safely
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