To share user-generated content (UGC) is to interact, acquire rights, and sufficiently use the media to your benefit. Optimising UGC has been a growing method for businesses to obtain real connections and display authenticity in their marketing strategies. To best understand this topic, let’s have a quick brief on UGC.
People today do not trust branded campaigns because it is purely for commercial purposes. However, people trust testimonies from other users.
UGC improves brand awareness, helps reach new potential customers and builds relationships with followers. It also helps get precious feedback, creating interest and leading visitors to the call to action.
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Now let’s dive into the real topic.
Discover photos and posts from your users and followers. You can do this by going through specific branded hashtags or manually through each account. Yes, now you might think this is such a hassle to do. Imagine thousands of posts and potential spam photos that you might find.
There is software like SnapSea that can help you do this in a time-efficient way.
Smart Curate is a market-leading moderation that filters out irrelevant, spam and low-quality content from your feeds. This way you do not need to spend time finding a needle in the haystack.
Acquire commercial-use rights by requesting imagery and videos from your feed of user-generated content (UGC).
Make sure you ask the owner for the right of use to prevent future disputes. You can safely do this through SnapSea by performing a “virtual handshake”.
This will record and retain information about the consented media from users.
All you have to do now is post those amazing photos you have acquired from your user base to your Instagram account.
Remember to examine your account insights, available for you through Instagram, to heighten your reach and engagement.
Use UGC to your advantage. There is a 12 times higher trust level in customer reviews than in branded content. Not only will you increase engagement but can also raise your social reach organically
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